Social media has become a big marketing tool for business owners these days. From posting photos and reviews on Facebook. To updating your story on Instagram and Snapchat. These marketing tools play a major role in any companies success.

In today’s blog i want to focus on the power of Facebook and the impact it can have on a companies success or failure. What is Facebook? Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. At least that what they set out to create and i believe they did in the beginning.

Now it has become another advertising page for businesses to promote their companies. With various ads appearing during videos and the side of the page. To sponsored links that appear on your news feed. You can also tag, post and rate particular businesses

This is great exposure for any business of any size and you can do it at a fraction of the cost as regular marketing strategies. Is it really worth it? of course and here’s why

• Increased exposure to potential customers. 1.19 BILLION USERS
• Gather more leads. Just having people Like your page isn’t enough to provide yourself with a long-term, sustainable business
• Lower your marketing expenses
• Reach a targeted audience.
• Build brand loyalty
• Increase your web traffic

An article published by Thrive Hive that goes on to explain in more depth the potential benefits of Facebook for business. Click the link below to read more.

14 Benefits of Facebook for Business

However before you use Facebook for advertisement you need to understand how it can impact you. Click the video below and watch Dr Cal Newport talk about quitting social media

Other interesting read is an article by RR Ramsaran-Fowdar written in 2013 that discusses the implications of Facebook marketing for Organizations. Click the link below to download the article